DIGITAL SIGNAGE SOLUTIONS

The sectors  that  benefit the most from installing digital signage solutions are  wide and varied. In fact, there are very few businesses that couldn’t find some beneficial use for them. Here are some sectors that have been early adopters of digital signage:

• Hospitality/Leisure Have you been to a McDonalds or a nice bar recently? In hospitality/leisure environments, a digital signage solution will allow you to vastly improve your customer experience. The content on digital signage screens can be changed at the touch of a button, as the menu changes from breakfast or when a new promotion is being launched.  Dozens of screens at single or multi premise sites can be changed instantly. You even have the flexibility to have different messages or content on individual screens. Digital signage installations are becoming a key feature of the hospitality and leisure sectors.

• Healthcare: Medical facilities are busy places and are often stressful environments for patients and staff. Digital signage has many practical applications in healthcare including: allowing patients to check in through screens, presenting relevant clinic information, updating patients on  ‘live’ waiting times, providing medical information and even providing TV content for entertainment purposes. These can all be beneficial aspects of a digital signage solution. 

• Retail Stores: Whether it be a clothing store or a department store, seeing a product being demoed is the best way to entice someone to buy it. Digital signage solutions are being used in more and more engaging ways to deliver personalised adverts to clients as they walk past the screens in store. Again, digital signage installations provide an efficient way to change branding/promotional offers and to use video to drive engagement with customers.

• Office Environments: Businesses that operate from offices are finding interesting ways to use digital signage solutions. Corporate videos and personalised client ‘welcome messages’ can be shown on reception screens while business critical dashboard information can be displayed on screens in the relevant departments. While corporate messages can be shown and delivered to the right people at the right time, digital signage offers corporate marketers a more effective communication tool.

• Emergency Services: When you need information quickly and from various sources, a digital signage solution can be extremely useful. Combined with new technology like video over IP, our team of audio visual experts are able to create solutions that make complex operations work simply.